(34 Ratings)

Digital Marketing 101: The Introductory Guide for Beginners

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About Course

This Introductory guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing. This course is designed to take you from a complete beginner to giving you all of the necessary skills needed to apply and work as a professional digital marketer.

Whether that is as an employee, freelancer or business owner looking to scale your income, this course will teach you all of the necessary skills, such as market research, setting up a professional website, driving high quality traffic all the way to understanding the depth of digital marketing, such as branding, content, marketing, sales, and copywriting.

Now if you’re curious about everything that you will get in this course, you can scroll down this page and take a look at the curriculum to see exactly what’s included. When you enroll in this course, you are getting all future updates, for free. What are you waiting for to enroll in this course today? Risk free and find out why over hundreds of people have chosen this digital marketing course on aptLearn.

The course is 100% beginner friendly, you don’t even need to know what digital marketing is in order to get started.

We’ll teach you everything you need to know in a step by step style, taking you from complete beginner into intermediate knowledge all the way to becoming a professional digital marketer.

And if you already are intermediate or advanced in digital marketing, then scroll down and take a look at the curriculum to see if you would like to learn more.

You can jump straight into any section of this course and start learning right away. And instead of spending thousands of dollars on smaller and more expensive digital marketing courses, or taking in-person training or expensive degrees where you have to take time off of work.

With this course, you will get instant access to over 50 lesson material that has loads of collected knowledge behind it and hundreds of happy reviews to prove it. It’s totally free! And you’ll get premium support on all your questions within working hours. So if you’re looking to master digital marketing, we’ll see you inside the course.

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What Will You Learn?

  • At the end of this course, you will learn how to:
  • Appraise the benefits digital presence creates in the promotion of businesses today
  • Identify the basis of digital marketing and how they relate to your online presence
  • Classify your clear and realistic online goals and how you can execute them
  • Identify the various methods you can use in building your online presence and marketing it.
  • Identify relevant digital marketing skills you can possess as a digital marketer and how to get them.
  • Track and measure your online marketing progress to ensure it's working.

About the instructors

Umar Faruq
Web Admin
The aptLearn Team

Course Curriculum

Introduction to Digital Marketing

  • Lesson 1
  • Lesson 2
  • Lesson 3
  • Lesson 4
  • Summing Up
  • Let’s Get Quizzical!

Getting Started With Content Marketing

  • Introduction
  • What is Content Marketing?
  • Introducing the Content Marketing Cycle
  • Let’s get Quizzical!
  • Getting to Kow your Audience
  • Setting Goals for yourself
  • Adopting a Good Content Strategy
  • Writing Quality Content for your Audience
  • Getting More Reach For Your Content
  • Tracking and Measuring your Success
  • Let’s get Quizzical!

Building Your Advertising & Social Media Strategy

  • Introduction
  • Understanding Traffic Flow
  • Best Digital Advertising Practices
  • Building a High-Performing Campaign
  • Creating an Ad Campaign
  • Developing A Social Media Strategy
  • Social Influencing

Doing More With Email Marketing

  • Introduction
  • Transactional Emails
  • Relational Emails
  • Promotional Emails
  • The Five (5) Phases of Email Marketing
  • The Metrics: How Email Marketing Is Measured
  • Bottom Line
  • Let’s get Quizzical!
  • Let’s get Quizzical!

Finding Success With Search Engine Optimization
Search marketing has radically changed in the last few years. But we see that as good news! Today, it can boost your website’s traffic and visitors’ trust while supporting your other digital marketing disciplines as well. Learn the right way to do search engine optimization here.

  • Introduction
  • The Big Picture
  • Winning at SEO
  • The Lingo: How Does A Search Marketer Talk?
  • A Final Word

What’s Next?

  • What’s Next?


  • Congratulations

Student Ratings & Reviews

Total 34 Ratings
27 Ratings
6 Ratings
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11 hours ago
I have learned a lot and the lesson is so inspiring and mind blowing. Thanks for helping us.
19 hours ago
I really enjoyed this course very easy to understand
Oluremi Micheal
23 hours ago
I really appreciate everyone of the team, for this great opportunity. The teaching and the topic are really nice. Worth the timing.
1 day ago
really fun and educative
1 day ago
This is a really good course for persons just starting out in the area of digital marketing.
2 days ago
Thank you aptlearn