(46 Ratings)

Digital Marketing 101: The Introductory Guide for Beginners

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About Course

This Introductory guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing. This course is designed to take you from a complete beginner to giving you all of the necessary skills needed to apply and work as a professional digital marketer.

Sponsored by Google

Whether that is as an employee, freelancer or business owner looking to scale your income, this course will teach you all of the necessary skills, such as market research, setting up a professional website, driving high quality traffic all the way to understanding the depth of digital marketing, such as branding, content, marketing, sales, and copywriting.

Now if you’re curious about everything that you will get in this course, you can scroll down this page and take a look at the curriculum to see exactly what’s included. When you enrol in this course, you are getting all future updates for free. What are you waiting for to enrol in this course today? Risk-free and find out why hundreds of people have chosen this digital marketing course on aptLearn.

The course is 100% beginner friendly; you don’t even need to know what digital marketing is in order to get started.

We’ll teach you everything you need to know in a step by step style, taking you from complete beginner into intermediate knowledge all the way to becoming a professional digital marketer.

And if you already are intermediate or advanced in digital marketing, then scroll down and take a look at the curriculum to see if you would like to learn more.

You can jump straight into any section of this course and start learning right away. And instead of spending thousands of dollars on smaller and more expensive digital marketing courses, or taking in-person training or expensive degrees where you have to take time off of work.

With this course, you will get instant access to over 50 lesson material that has loads of collected knowledge behind it and hundreds of happy reviews to prove it. It’s totally free! And you’ll get premium support on all your questions within working hours. So if you’re looking to master digital marketing, we’ll see you inside the course.

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What Will You Learn?

  • At the end of this course, you will learn how to:
  • Appraise the benefits digital presence creates in the promotion of businesses today
  • Identify the basis of digital marketing and how they relate to your online presence
  • Classify your clear and realistic online goals and how you can execute them
  • Identify the various methods you can use in building your online presence and marketing it.
  • Identify relevant digital marketing skills you can possess as a digital marketer and how to get them.
  • Track and measure your online marketing progress to ensure it's working.

Course Content

Introduction to Digital Marketing

  • Lesson 1
  • Lesson 2
  • Lesson 3
  • Lesson 4
  • Summing Up
  • Let’s Get Quizzical!

Getting Started With Content Marketing

Building Your Advertising & Social Media Strategy

Doing More With Email Marketing

Finding Success With Search Engine Optimization
Search marketing has radically changed in the last few years. But we see that as good news! Today, it can boost your website’s traffic and visitors’ trust while supporting your other digital marketing disciplines as well. Learn the right way to do search engine optimization here.

What’s Next?


Student Ratings & Reviews

Total 46 Ratings
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9 months ago
It was an eye-opener, All the previous courses I'd taken trying to understand digital marketing were shoddy attempts at recreating all of what I've learned in this course. I am certain I can take the next step to specialize in a niche now that I understand the entire basics. Thank you.
Kilumile E.
12 months ago
This was awesome!
12 months ago
the best
Babatunde Kafilat
12 months ago
Educative, detailed and explanatory
12 months ago
The course was the best,
1 year ago
Sincerely, this is the foremost introductory course I have ever taken in respect to digital marketing and must admit that while I assumed it was going to be superficial, it rather turned out to be quite elaborate, expansive and chronologically interesting. I have really learnt a host of tricks and have added such fine knowledge to my sleeve of the tasks and prospects in the years ahead for my digital marketing career.