Product management is a discipline responsible for product planning (articulating the market problem) and product marketing (generating awareness, differentiation, and demand). Companies have come to appreciate the organizational value of other well-defined professional disciplines, such as project management, quality management, business analysis, and the results achieved by the orderly implementation of these disciplines.

Accordingly, standardized product management done consistently well can significantly increase the probability of product success and profitability.

The strategies you learn in this course will help you get products to market as fast as possible and with the least amount of difficulty.

Beginning with an understanding of the problems and mistakes that organizations and product teams continue to make, such as scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision-making, you will learn how to avoid these pitfalls.

Once you’ve identified the errors, you’ll be shown how to correct them via case studies. Learn about product life cycle approaches, how to create an acceptable minimal viable product, business modeling techniques, and when to kill or pivot the direction of your product in this course.

Once this course is completed, you will have the groundwork necessary to introduce products to the market that address problems, proffer solutions, create income, and are designed to last a long time. Let’s learn!